Professional Grade

Shop Our Products

The same professional products we use and trust in the salon — now available for you to take home. Maintain your color, protect your investment, and keep your hair healthy between visits.

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Virtue Labs

Alpha Keratin • Recovery • Full • Smooth • Flourish

Powered by Alpha Keratin 60ku — the first-of-its-kind protein identical to what's naturally found in your hair. Virtue repairs damage at the molecular level. Shop the full Virtue collection through our salon storefront, with free shipping on all U.S. orders.

Shop Virtue
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Salon Essentials

K18 • Zenagen • Brazilian Blowout

Our curated selection of professional treatments and at-home care. K18 for molecular hair repair, Zenagen for hair loss and thinning, and Brazilian Blowout maintenance products to extend your smoothing treatment. Shipped directly to your door.

Shop K18, Zenagen & More

Not sure which products are right for your hair? Ask your stylist during your next visit, or contact us for a personalized recommendation. We're always happy to help.

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